Direct-to-Mobile (D2M) |for live TV channels without data connection| 23 – A Brilliant idea

Direct-to-Mobile (D2M)

Direct-to-Mobile (D2M) In order to transmit video and other types of multimedia material straight to mobile phones without the need for an active internet connection, the Department of Telecommunications and India’s public service broadcaster have been developing technologies.

It is claimed that this technology, known as a “Direct-to-Mobile” (D2M) service, will increase broadband usage and spectrum utilization. The government is investigating if it is possible to broadcast live TV channels to mobile devices without a data connection.

The plan will, however, likely be opposed by the telecom operators since it will weaken the business  for 5G and reduce their data income, which is primarily produced by video usage.

Working principle of Direct-to-Mobile (D2M)-

Mobile phones can now get terrestrial digital TV . It would work similarly to how people listen to FM radio on mobile phones, where a receiver built into the phone can access radio frequencies. Multimedia content can also be broadcast directly to phones via D2M.

The technology is based on the hypothesis that it may be used to directly broadcast content linked to citizen-centric information. It may also be used, among other things, to combat fake news, send out emergency alerts, and aid in disaster management.

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Advantages of Direct-to-Mobile (D2M)-

• On mobile phones, it can be used to broadcast live sports, news, and other events.*
• Live sports, news, and other events can be streamed on mobile devices using it.
• Additionally, there should be zero internet bandwidth usage and zero buffering of any kind for the content to stream

Impact of Direct-to-Mobile (D2M)-for consumers and for Businesses’

Direct-to-Mobile (D2M) To consumers

They would be able to access multimedia content via Video on Demand (VoD) or Over The Top (OTT) video platforms at a reasonable cost using this kind of technology

Which would save them from using up all of their mobile data.

With limited or no internet access, the technique will also make video material accessible to people living in rural locations.

Direct-to-Mobile (D2M) For businesses

The ability of telecom service providers to transfer video traffic from their mobile network onto the broadcast network, helping them to decongest valuable mobile airwaves, is one of the technology’s primary advantages.

Additionally, by improving how mobile spectrum is used and freeing up bandwidth, you can eliminate call dropouts, speed up data transmission, etc.

Government plan to facilitate Direct-to-Mobile (D2M)-

To investigate the viability of a spectrum band for providing broadcast services directly to users’ cellphones, the DoT established a committee.
It is planned for the band 526-582 MHz to cooperate with broadcast and mobile services.
A committee has been formed by DoT to investigate this band.
In order to explore the viability of the technology, public service broadcaster Prasar Bharati announced collaboration with IIT Kanpur last year.

Possibility of Direct-to-Mobile (D2M) – to roll out.

Technology is still in its early stages.
The “biggest challenge” in widely implementing D2M technology would be gaining the support of important stakeholders like cellphone operators.
Infrastructure modifications and some regulatory changes will be necessary for the technology to be rolled out widely.