“What is Doomscrolling Job? 2025 Origin, Pros & Cons, and Viraj Shet’s Big Buzz”

What is Doomscrolling?

Imagine this: it’s midnight, you open Instagram “just for 5 minutes,” and suddenly it’s 2 AM. Your thumb is still scrolling, your eyes are tired, and your brain is overloaded with negative news—earthquakes, wars, celebrity breakups, and political chaos.

Welcome to the world of doomscrolling—a word that has captured the anxiety-driven habit of our digital generation.

But here’s the spicy twist: recently, Monk Entertainment’s co-founder Viraj Shet mentioned something unusual—a so-called “doomscrolling job.” Yes, the very habit we were told is ruining our mental health is now being talked about as a possible “career opportunity.” Confused? Excited? Skeptical?

Let’s break it down—what doomscrolling really is, how the term became famous, what the “job” angle is about, and why the world can’t stop talking about it.

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🌀 What Is Doomscrolling?

Doomscrolling (also called doomsurfing) is the act of endlessly scrolling through bad news or negative content on social media or news feeds. Whether it’s Twitter/X, Instagram Stories, or YouTube Shorts, the cycle feels endless: one depressing headline after another.

The psychology behind it? Our brains are wired with a negativity bias—we give more attention to bad news than good.

Add addictive social media algorithms, and boom—you’re stuck in a loop of anxiety and hopelessness.

🕰️ When Was “Doomscrolling” First Used?

The word doomscrolling didn’t just pop up during COVID-19, though that’s when it exploded.

• 2013: First casual traces appeared on Twitter posts.
• 2017–2018: The modern meaning—obsessively scrolling with an expectation of doom—gained recognition.
• 2020 (Pandemic Year): The word went viral. People were trapped at home, scrolling every second for COVID updates, death tolls, and lockdown rules. This was the golden era of doomscrolling.
• 2023: Merriam-Webster officially added doomscrolling to the dictionary.

In short, what started as internet slang is now a part of official English vocabulary.

📲 Doomscrolling & Instagram Stories

If doomscrolling had a favorite playground, it would be Instagram stories.

Think about it—how many times do you click through endless stories: protests, climate disasters, celebrity drama, breakup notes, and political fights? Instagram, TikTok, and Twitter/X are designed to keep us hooked. The “infinite scroll” feature is literally built for doomscrolling.

No wonder psychologists now warn, “What Netflix bingeing was in the 2010s, doomscrolling is in the 2020s.”

💼 Doomscrolling Job: Monk Entertainment’s Buzz

Now, here comes the spicy part:

Recently, Viraj Shet, the co-founder of Monk Entertainment (a leading influencer & talent management agency), sparked conversations online about a so-called “doomscrolling job.”

The idea was this: since people already spend hours doomscrolling, why not channel it into something productive—like content research, trend spotting, or brand monitoring? After all, influencer marketing thrives on being updated with what’s trending online—good or bad.

👉But hold up: this “job” isn’t officially listed on Monk Entertainment’s career page or on big recruitment portals. So far, it seems more like a viral conversation starter or a creative spin on content jobs, rather than a legit employment category.

Still, the internet went wild—memes, debates, and Instagram reels about “getting paid to scroll all day.”

✅ Who Is Eligible for Doomscrolling Jobs?

If such roles exist (whether in content research, social listening, or digital marketing), here’s the eligibility checklist:

• Heavy social media users (Instagram, X, Reddit, TikTok).
• Good observation skills—able to spot trends, patterns, or viral stories.
• Content awareness—knowing what audiences react to.
• Mental resilience—since constant negative news can be draining.
• Basic marketing sense—connecting doomscroll content with brand storytelling.

In short, Gen Z and Millennials who are already “addicted” to scrolling have the highest “eligibility.”

⚖️ Is Doomscrolling Good or Bad?

🎯 Pros of Doomscrolling

• Keeps you updated: During COVID-19, doomscrolling actually helped people track new rules, health advisories, and global news.
• Boosts awareness: Social issues like #MeToo, climate change, and protests gained attention through doomscrolling habits.
• Potential career use: As Viraj Shet hinted, brands can turn this into a research skill.

⚠️ Cons of Doomscrolling

• Mental health impact: Anxiety, depression, and feelings of helplessness are common side effects.
• Sleep disruption: Midnight doomscrolling = insomnia and fatigue.
• Algorithm trap: The more you scroll, the more negative news algorithms push.
• Social disconnect: Less real-world interaction, more online gloom.
• News fatigue: Many people eventually avoid news altogether because it feels overwhelming.

🌍 Public Reviews: What People Are Saying

• Gen Z Reaction: “If someone pays me for doomscrolling, I’m already overqualified.” (Popular meme doing rounds on Instagram.)
• Mental Health Experts: “Doomscrolling is like eating junk food. Feels satisfying at the moment, but unhealthy in the long run.”
• Common Internet User: “I know it’s bad, but I can’t stop. Every headline feels like the next big shock.”
• Brands & Marketers: They see opportunity in it—social listening and content research are basically structured doomscrolling.

Public opinion is mixed—some laugh it off as internet culture, while others genuinely worry about its psychological damage.

🔍 Final Thoughts

The term “doomscrolling” is a perfect mirror of our digital age—where curiosity, fear, and algorithms trap us into endless cycles of negativity. Whether it becomes a real job (as hinted by Monk Entertainment’s Viraj Shet) or remains a cultural meme, one thing is clear: doomscrolling is here to stay.

The challenge is not whether doomscrolling exists, but whether we control it—or it controls us.

⚠️ Disclaimer

This article is for informational and educational purposes only. While doomscrolling jobs are being discussed in pop culture and brand circles, there’s no official recognition of such roles in mainstream employment markets yet.

If you experience stress, anxiety, or sleeplessness due to doomscrolling, it’s advisable to limit screen time and seek professional help if needed.